Endometrial Cancer Indication Expansion Commercial Training Program
The Challenge
Commercial teams needed education on a newly expanded patient population while also building a deeper understanding of the patient experience. The project required balancing clinical accuracy with emotionally authentic storytelling to create a more engaging learning experience.
A key challenge was also humanizing a complex oncology journey, translating clinical information into a patient-centered narrative that could help commercial audiences better understand the lived experience of diagnosis, treatment, and care decision-making in endometrial cancer while strengthening their ability to discuss patient needs and treatment considerations.
Project Overview
Audiences
Stakeholders
My Role
Key
Deliverables
Communication Focus
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Sales representatives
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Medical affairs teams (medical science liaisons)
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Commercialization & sales training leaders
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Marketing teams
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Medical, legal, & regulatory (MLR) reviewers
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Cross-functional agency & account teams
Developed disease-state and treatment landscape content and scripted an interactive patient journey following a fictional patient from symptom onset through diagnosis, treatment decisions, and ongoing care. Wrote narrative dialogue used in an AI-voiced learning experience designed to reinforce patient-centered understanding.
eLearning modules, AI-scripted patient narrative, interactive eBooks, high-impact learning experiences, and LMS-compatible knowledge
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Interactive disease state module
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Treatment landscape backgrounders
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Patient journey module
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Virtual instructor-led training (VILT)
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Knowledge reinforcement materials
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Humanizing complex oncology concepts through patient-centered storytelling
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Integrating emotional and clinical perspectives within commercial training
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Translating treatment pathways into engaging learning experiences
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Supporting knowledge retention through narrative learning design