Ophthalmology Commercial Training Program (Payor Focus)
The Challenge
Commercial teams needed a practical understanding of ophthalmology practice settings, treatment pathways, healthcare economics, and payer influence on treatment access. Training content had to translate complex clinical and reimbursement concepts into accessible communications that supported field readiness and stakeholder engagement.
Project Overview
Audiences
Stakeholders
My Role
Key
Deliverables
Communication Focus
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Sales representatives
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Medical affairs teams (medical science liaisons)
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Commercialization & sales training Leaders
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HCP conference attendees
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Medical, regal, & regulatory (MLR) reviewers
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Cross-functional agency & account teams
Developed commercial training materials translating ophthalmology care delivery, retinal disease treatment pathways, reimbursement systems, payer dynamics, and stakeholder influence into accessible field-facing content. Collaborated with commercial and medical stakeholders to support readiness for conversations across the treatment access journey.
Conference presentation, software product presentations, speaker notes, and LMS-compatible knowledge assessments
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Conference presentation
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Product training presentations
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Workflow software education
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Knowledge assessments
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Healthcare stakeholder mapping
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Market access fundamentals
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Reimbursement & payer dynamics
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Clinical-to-commercial translation
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Stakeholder engagement
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Commercial readiness