Complex Science → Clear Strategy • Product Training • Sales Enablement • Scientific Storytelling • Stakeholder-Focused Communications •
Content Capabilities
Medical & Scientific Communications
- Disease state, product, and mechanism of action education
- Clinical trial summaries
- Product backgrounders
- Executive summaries
- Speaker and podcast scripts
- Treatment landscapes
- HCP educational materials
- Infographics and slide decks (PowerPoint, Google Slides, Canva, etc)
Clinical interpretation • Scientific synthesis • Healthcare education
Commercial & Sales Enablement Content
Strategic messaging • Omnichannel content • Commercial communications
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Sales enablement materials
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Competitive landscapes and positioning
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Certification assessments
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Omnichannel marketing content
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Website and email copy
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One-pagers and quick reference guides
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Presentation decks with speaker notes
Learning & Training Content
Instructional design • Knowledge translation • Adult learning • Interactive eLearning experiences
- eLearning modules
- LMS-compatible training content
- Workshops and facilitator materials
- Knowledge assessments
- Operational and product training materials
Public Health & Research Communications
Public health communication • Systems thinking • Accessible science
- Lay-person summaries (Plain Language)
- Policy and stakeholder analysis reports
- Nutrition and public health communications
- Interview-based qualitative research
- Community health communications
- Accessible health science writing
- Educational website copy
Healthcare Experience Areas
Pharmaceutical & Biotechnology
- Branded and unbranded pharmaceutical communications
- Disease state and treatment landscape education
- Clinical trial and evidence interpretation
- Product education for HCP and commercial audiences
- Precision medicine and emerging therapies
Product education • Clinical evidence • Commercial readiness
Healthcare innovation • Workflow optimization • Technology adoption
Healthcare Technology & Digital Health
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Healthcare SaaS and workflow solutions
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Digital health platforms and care delivery technologies
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Clinical and operational workflow education
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Product messaging and user education
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Technology adoption and change management communications
Healthcare Systems, Access, & Economics
Healthcare decision-making • Stakeholder communication • Value-based care
- Healthcare delivery models and systems thinking
- Healthcare economics and value communication
- Payer, access, and reimbursement concepts
- Stakeholder-specific communications
- Policy and healthcare landscape analysis
Therapeutic Areas
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Oncology
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Hematology
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Radiology
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Cardiology
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Diabetes
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Rare Disease
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Ophthalmology
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Pediatric Nutrition
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(And more)
Selected Work
Radiology Workflow Software & Product Training
Developed HCP-facing education and commercial training materials supporting a contrast enhancement agent and associated injection equipment and workflow software. The initiative included conference education, software training, and knowledge assessments focused on imaging consistency, workflow optimization, and personalized patient care.
Metastatic Colorectal Cancer Product Launch Readiness Program
Developed product launch training materials supporting commercial readiness for a new metastatic colorectal cancer (mCRC) therapy. Created competitive landscape education, product training content, and certification assessments designed to build field readiness in an evolving treatment landscape.
Ophthalmology Product Commercial Training (Payer Focus)
Developed educational materials supporting a new ophthalmology product. Created foundational training on reimbursement models, payer dynamics, retinal disease care, and, healthcare stakeholder roles to help commercial teams navigate a complex treatment and access landscape.
Endometrial Cancer Product Indication Expansion Training Initiative
Developed disease-state education and interactive learning materials for an indication expansion in endometrial cancer. The initiative combined treatment landscape education with a narrative-driven patient journey designed to bring clinical concepts to life through the patient's lived experience.
GI Oncology Product Commercial Training
Developed product training and competitive intelligence materials supporting GI oncology commercial training programs across multiple disease states, including hepatocellular carcinoma, biliary tract cancer, and metastatic colorectal cancer. Translated evolving clinical evidence and treatment landscapes into field-ready learning resources.
Contact
Interested in working together? Reach out to discuss your project and explore how I can help.
melaniescolvin@gmail.com
LOCATION
Available Worldwide (Remote)
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